Mission Culture Leaf

Jamaican Roots

Up Leef Grabba was inspired by Jamaican smoking culture, which demanded a stronger, darker, bolder leaf that was not widely available on the market at the time of inception.

Made By Smokers

The brand respects naturalness first. Every Up Leef tobacco product is all natural with no preservatives or additives added.

Music & Movement

As music lovers, we believe the music moves the product, and the product helps water the music. When artists carry the culture forward, we look for ways to help push the sound, market the movement, and keep the connection real.

Artists who want to build with the brand can reach out through the contact page.

The Bigger Picture

Up Leef was designed with the intention to grow beyond grabba into a wider plant-based lifestyle brand. The bigger picture includes botanicals, roots, teas, incense, functional plant products, and curated plant-based brands built around wellness, enjoyment, and culture.